Search Engine Optimisation is one of the most important aspects of Internet Marketing. If you are interested in SEO, it could only mean one thing; you want your business to be recognised online! Well this is not a bad idea. We all know the internet is one of the hottest places to advertise businesses, products and services. There is a massive client pool waiting to be tapped in the cyberspace since millions of people use the internet. With SEO your products will be out there in the open. More and more people will get to know what your business offers. Success is just a few steps away. Before basking in the light of successful marketing, one must remember the right steps for a website that will ace search engine optimisation.
There are a lot of factors to consider before your website (which contains your business, products, services, etc.) gets recognised online. SEO web design is an important part of gaining more and more audience for the site. For example, you need to search for a certain service. There are two sites that appeared pertaining to the same topic. Upon opening the two sites, you notice one’s website is more pleasant to look at in comparison to the other one. The graphics are more systematic and the font is good looking. Overall the one of the two sites looks more organised. It wouldn’t be far until you close the other one. You see, in SEO web design, competition is also present.
There are millions of internet users, businesses too. Do not ever expect that your site will be the only one delving on the topic of product that you sell. It is always to develop your website in a way that it will knock off other sites content wise. Visual cues are playing important roles in website design. First impressions last as many people say. This applies to websites too. Once you see a site which is kind of an eye candy from the first time you look at it, it will be pretty enticing and it pulls the visitor to read more. Love at first sight.
Other important factors that must be given emphasis on SEO web design are:
- Proper and sufficient content.
- Viable keywords
- Good Link structure
- Proper placement and application of keywords
A common mistake on keywords that breaks the consistency of a site needs to be checked. Some sites want to make the site too eye-catching that they transform the keywords into graphic images or flash. Always remember that search engine will always find text keywords easier to find.