In Ben’s Business Podcast episode #36 I do a mini book review and share one of my key takeaways from the New York Times Best Selling business book “Building a Story Brand” by Donald Miller.

The key takeaway was focusing on the importance of having an obvious Call To Action (CTA) on your website.

1) What is a call to action?
– Asking someone to take an action.
– Direct Vs Transitional calls to action.

2) Stop Hiding your Buy Now Button
– Noise on your site kills sales.
– Call to action buttons need to stand out.
– “People don’t read websites, they scan them”

3) Repetition of your Call To Actions 7x
– A person has read or hear something several times before they process information.

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