SEO (Search Engine Optimisation)
If you are an online business then you will want to be found by as many people as possible, there is no sense in having a fantastic looking website if customers can’t find you right?
In the past we could rely on Newspaper Advertising and the Yellow Pages in order to pull in customers, however these are ‘old hat’. Almost 80% of the United Kingdom now has access to the internet, and therefore you need to find a way to connect with your customers using this method.
Sadly, many businesses out there are in the frame of mind ‘if you build it, they will come’, however this just isn’t true. If you don’t carry out Search Engine Optimisation, you will find that people will never find your products or services. Remember, you are competing with thousands of other websites out there for the same amount of business.
So do you need Search Engine Optimisation? Well, ask yourself these questions:
2. Do you want these visitors to be targeted and in a buying mood
3. Do you want visitors to keep coming back, day after day, week after week
Our guess is that you answered ‘yes’ to all of these questions, however if you answered yes to any of them, then you really do need SEO.
Search Engine Optimisation is all about how people find your website in pretty much the same way you advertise your business on the high street. If you had a shop, would you run it with no signage and no products in the window? Of course you wouldn’t, and yet this is effectively what you are doing without SEO.
So what are the benefits of Search Engine Optimisation?
|All the results are measurable, which means you know that it is working.|
|This is incredibly cost effective. Whilst you will have to pay for Search Engine Optimisation, the cost for one month is the same as an advert in the local newspaper, and yet you will be targeting more customers.|
|You will be able to calculate your ROI (Return On Investment) quickly and easily, as a business owner you will know how effective this is.|
|Beat your competitors in the hunt for more customers. The higher you’re up the listings, the more chance your customers will buy from you before your competitors because over 40% click on the 1st result below the ads and the lower down the results the smaller the click through percentage is.|
|Your company will be easily accessible. Just think how many people are using their phones and computers to find businesses nowadays.|
|Traffic is targeted. Everybody that finds your website is looking for the specific products or services that you are offering.|
|SEO allows you to compete with companies that have a much larger budget. How would you like to take on the leaders in your field?|
|The customers come to you, there is no need to waste time following cold leads.|
|You could really reach the ‘globe’ with effective search engine optimisation. This is great if you are looking to expand your business.|
If those benefits all sound great to you then why not get in touch with us today? We will be more than happy to help your company generate profits that you had never thought was possible before.
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