by Ben Laing | Aug 16, 2018 | BEN'S BUSINESS PODCAST
“People don’t read websites, they scan them” Click To Tweet In Ben’s Business Podcast episode #36 I do a mini book review and share one of my key takeaways from the New York Times Best Selling business book “Building a Story Brand”...
by Ben Laing | Aug 1, 2018 | BEN'S BUSINESS PODCAST
“90% of the prospects decisions to buy is based on just 10% of features and benefits.” Click To Tweet CLICK HERE TO READ THE FULL TRANSCRIPT OF THIS EPISODE In this video recorded live on Facebook, I share some of the key lessons I learned about why people...
by Ben Laing | Jun 4, 2017 | Ben's Business Book Club
Ben’s Book Of Choice: It’s Not How Good You Are, It’s How Good You Want To Be Author: Paul Arden Published: 2003 Ben’s Rating: 4/5 I read this book a few months ago and just came across my notes about it so I thought I would share them with you. This book...
by Jt McGibbon | May 29, 2017 | Ben's Business Book Club
JT’s Book Of Choice: The Art of War Author: Sun Tzu Published: 5th Century BC JT’s Rating: 5/5 Considered the Oldest Military Treatise in the world, you may be wondering why such a book as ‘The Art of War’ would find it’s way into the hands and minds...
by Jt McGibbon | Apr 18, 2017 | Ben's Business Book Club
JT’s Book Of Choice: No B.S. Direct Marketing Author: Dan S. kennedy Published: 2013 JT’s Rating: 5/5 A mentor of mine once said, “If you are going to spend your precious time learning about basketball, would you rather spend 30 minutes with your local High...
